digital marketing depot is a resource center for internet marketing strategies and tactics. we feature whitepapers e-books, research reports, and webcasts about digital marketing topics - from advertising to web analytics, from seo and ppc campaign management tools to online-offline marketing strategies, e-commerce, online retail marketing, and much more.
digital marketing refers to marketing activities targeting consumers through digital channels. learn all about digital marketing, read our tips and examples.
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digital marketing fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. the academic theory behind digital marketing, as well as techniques and media, is discussed. digital marketing fundamentals is easy to read and contains many international examples and cases. the dutch version of this book (basisboek online marketing) has become a standard issue in the netherlands. in this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. the book also discusses effective websites and apps, digital analytics and planning, and management. the application of social media and mobile communications is seamlessly integrated into the topics. digital marketing fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. to request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl for faqs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
business · 2024
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this innovative program is designed for you to get ahead of the pack, so you can go out and make an impact in the career you’re meant for. with a bba in digital marketing, you can develop increasingly vital online marketing strategy and information technology skills. as a digital marketing professional, you'll have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce that will lead to the success of your organization and your career., lubin school of business, undergraduate, , new york city, westchester
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an unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and vr marketing to objectives, metrics and analytics. covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. the second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. key features: supported by case examples from 28 global companies and brands including ikea, uber, klarna and tiktok. a brand-new case study on strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘ethical insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘digital tool’ boxes introduce professional tools, such as ‘spot the troll’, hootsuite and padlet. the ‘smartphone sixty seconds’ feature provides super-quick online activities using needing only your phone. includes a new ‘journal of note’ feature in each chapter, to direct you to a key source of further reading. worked digital marketing plan. complimented by online resources, including powerpoint slides, and instructor’s manual, quizzes, recommended video links and free sage journal articles. suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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digital marketing for nonprofits can help you establish a strong online presence. learn how to market your cause online and connect with more supporters.
in today's fast-paced and interconnected world, digital marketing has become an indispensable tool for businesses of all sizes, including small enterprises. this powerful approach leverages the internet and various online channels to reach and engage with a targeted audience, driving brand awareness, customer acquisition, and business growth. in this section, we will explore the fundamental concepts of digital marketing and its significance for small businesses.importance of digital marketing for small businesses:for small businesses, digital marketing presents a level playing field that allows them to compete with larger enterprises on a more affordable budget. unlike traditional marketing, which can be costly and challenging to measure, digital marketing offers quantifiable data and analytics, enabling small businesses to gauge the effectiveness of their marketing efforts accurately."digital marketing unleashed" is not just a book—it is a transformative journey that empowers you to unleash the true potential of your small business in the digital era. embrace the power of digital marketing, elevate your brand, and propel your small business to new heights of success!
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digital marketing promotes your brand via online channels. explore the different types of digital marketing, why it’s important, and real-life examples.
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